trickle.

Get pacing in 5 minutes.

Trickle adds a single custom action to the HubSpot workflow editor. There's nothing else to configure outside HubSpot.

1. Install

Visit the install page and click Install free. You'll be redirected to HubSpot to authorize Trickle. We request scope on workflows, contacts, companies, deals, tickets, and custom objects — read-only on the data, write-only on enrollment timing.

2. Your first action

  1. Open any HubSpot workflow.
  2. Click + to add an action.
  3. Under Custom apps, choose Trickle: Throttle workflow processing.
  4. Set Batch Size, Delay Amount, and Time Unit. Save.

3. Fields explained

Batch Size

How many records pass through per batch. Range 1–10,000.

Delay Amount

How long to wait between batches. Used with Time Unit.

Time Unit

Seconds (max 300), Minutes (max 60), or Hours (max 12).

4. Object types

Trickle works identically across Contacts, Companies, Deals, Tickets, and Custom Objects. The action is available wherever a workflow can run.

5. Common patterns

Welcome series

Batch 5, every 30 minutes — feels personal, not automated.

Lead nurture

Batch 20, every 2 hours — natural conversation rhythm.

Webinar follow-up

Batch 25, every hour — maintains momentum without spam.

High-volume API call

Batch 100, every 60 seconds — safe for OpenAI, Stripe, Twilio.

6. API limits

HubSpot Enterprise allows 250,000 daily API calls. Trickle's queue worker counts as 1 call per batch (not per record). For a workflow paced at batch 25 every 30 minutes, that's just 48 calls per day.

7. Troubleshooting

If records appear stuck in Pending, confirm the workflow is still On. If the next batch hasn't fired after the delay, check the audit log under Workflow → Performance → Trickle.